Social Media Guide

Glaucomflecken

Glaucomflecken Social Media Course Outline

4 Modules

Module 0 – Introduction

Module 1 – Social Media and Medicine

Goals

Become an advocate for effective social media use in medicine.

Lessons

  1. Why Your Social Media Presence Matters
  2. Your Posts & Medical Professionalism

Module – 2 Your Online Personality

Goals

  • Determine your values.
  • Establish your goals for using social media professionally.
  • Identify your unique perspective, expertise, and style to determine your social media voice.

Lessons

  1. Your Values & Your Goals
  2. Your Social Media Brand

Module 3 – Your Content & Audience

Goals

  • Find your audience.
  • Gain strategies for producing and managing social media content.

Lessons

  1. Identifying & Building Your Audience
  2. Selecting Your Platforms
  3. Producing Content

Module 4 – Strategies for Thriving

Goals

  • Understand common dangers when using social media in medicine and learn how to
  • post with smarts.
  • Develop strategizes for living your professional values online

Lessons

  1. Avoiding Common Mistakes
  2. Dealing with Negative Comments
  3. Apologizing

Bonus Lessons:

  1. Advocacy
  2. Monetizing Your Success

Course Content

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