Glaucomflecken Social Media Course Outline
Module 0 – Introduction
Module 1 – Social Media and Medicine
Become an advocate for effective social media use in medicine.
- Why Your Social Media Presence Matters
- Your Posts & Medical Professionalism
Module – 2 Your Online Personality
- Determine your values.
- Establish your goals for using social media professionally.
- Identify your unique perspective, expertise, and style to determine your social media voice.
- Your Values & Your Goals
- Your Social Media Brand
Module 3 – Your Content & Audience
- Find your audience.
- Gain strategies for producing and managing social media content.
- Identifying & Building Your Audience
- Selecting Your Platforms
- Producing Content
Module 4 – Strategies for Thriving
- Understand common dangers when using social media in medicine and learn how to
- post with smarts.
- Develop strategizes for living your professional values online
- Avoiding Common Mistakes
- Dealing with Negative Comments
- Monetizing Your Success