Glaucomflecken Social Media Course Outline

4 Modules

Module 0 – Introduction

Module 1 – Social Media and Medicine

Goals

Become an advocate for effective social media use in medicine.

Lessons

1. Why Your Social Media Presence Matters
2. Your Posts & Medical Professionalism

Module – 2 Your Online Personality

Goals

• Determine your values.
• Establish your goals for using social media professionally.
• Identify your unique perspective, expertise, and style to determine your social media voice.

Lessons

1. Your Values & Your Goals
2. Your Social Media Brand

Module 3 – Your Content & Audience

Goals

• Find your audience.
• Gain strategies for producing and managing social media content.

Lessons

1. Identifying & Building Your Audience
2. Selecting Your Platforms
3. Producing Content

Module 4 – Strategies for Thriving

Goals

• Understand common dangers when using social media in medicine and learn how to
• post with smarts.
• Develop strategizes for living your professional values online

Lessons

1. Avoiding Common Mistakes
2. Dealing with Negative Comments
3. Apologizing

Bonus Lessons:

1. Advocacy
2. Monetizing Your Success